About 3 years ago the Cooks had a new concrete floor laid in their dairy and learnt very quickly that it was far too smooth causing their dairy cows to slip. Over the next 2 years they lost 6 milking cows which was both upsetting and costly each valued at $1,500. Combined with the loss of milk production of $3,000 per head (6,000 litres p.a. x $0.50 per litre) the Cooks valued this at a total herd loss of $27,000 for the 2 years (not including lost future lactations).
The Cooks looked around for solutions to their problem and initially could only find concrete etching or grinding, used conveyor belting which was just as slippery as the concrete, and some other rubber matting of lesser quality. Finally after seeing an RPS SureFoot® Cattle mat advertisement in the Land newspaper they made contact.